What webinar platform should I use?

**Depends on your budget and needs:** **Free/Low-cost:** - Zoom (most familiar to attendees) - Google Meet (simple, free) - StreamYard (good for YouTube simulcast) - **Twitter/X Spaces** (great for audience already on X, lower barrier) **Mid-tier ($50-200/mo):** - Demio (great UX, built for marketing) - Livestorm (solid all-rounder) **Enterprise:** - ON24, Webex Events, GoToWebinar **For early-stage startups:** Start with Zoom. It's familiar and gets the job done. **Alternative format:** Twitter/X Spaces works well for more casual, conversational sessions—especially if your audience is already active on X. Lower production overhead, higher spontaneity.

What day/time works best?

**General best practices:** **B2B webinars:** - Tuesday-Thursday - 10-11am or 1-2pm (attendee's timezone) - Avoid Mondays (catch-up day) and Fridays (checkout mode) **Tip:** If you have a global audience, consider running the same webinar twice (AM for EMEA/APAC, PM for Americas).

How many registrations should I expect?

**Depends on your audience size:** **With a small list (< 1,000):** - Expect 50-150 registrations - 20-50 attendees **With a larger list (5,000+):** - 200-500+ registrations - 80-200 attendees **Conversion funnel:** - Landing page → 35-50% register - Registered → 40-50% attend - Attended → 20-40% become qualified leads

Should I do it alone or with a partner?

**Co-hosted webinars have advantages:** **Pros:** - Access to partner's audience (2x reach) - More dynamic conversation format - Shared workload **Cons:** - Coordination overhead - Split the leads - Schedule complexity **Recommendation:** Start solo to learn the format, then explore partnerships once you've done 2-3 webinars.

What if only 10 people show up?

**It happens—and it's still valuable.** **Reframe:** - 10 highly engaged people > 100 distracted viewers - You still get the recording for future use - Small groups = better Q&A, deeper relationships **To prevent next time:** - Promote more aggressively in final week - Send reminder emails (1 day before, 1 hour before) - Make topic more specific/compelling - Test different days/times

🔐 Gated Content

Webinars

Plan, promote, and execute webinars that attract qualified leads, build authority in your space, and convert attendees into customers through educational content.

11 min read

Last updated: Feb 1, 2026

💬

"Our first webinar had 127 registrations and 68 attendees. 23 of those became qualified leads, and 8 converted to paying customers within 60 days. One webinar = $47K in ARR."

B2B SaaS Founder

📅 Your 4-Week Webinar Sprint

Setup Warm-up Outreach

Week 1

Plan Content & Landing Page

⏱ ~4 hours

Week 2-3

Promote & Build Registrations

⏱ ~2 hours/week

Week 4

Host Webinar

⏱ ~3 hours (prep + live)

Post-Event

Follow Up & Nurture

⏱ ~2 hours

Week 1

Plan Content & Landing Page

⏱ ~4 hours

Week 2-3

Promote & Build Registrations

⏱ ~2 hours/week

Week 4

Host Webinar

⏱ ~3 hours (prep + live)

Post-Event

Follow Up & Nurture

⏱ ~2 hours

Is this for you?

Great fit if...

✓You sell B2B or high-consideration products
✓You have expertise worth teaching
✓You're comfortable presenting live (or can learn)
✓Your audience values educational content
✓You have an email list or promotion channels

Try something else if...

You sell low-cost impulse purchases
You don't have 3-4 weeks to plan and promote
Your target audience doesn't consume long-form content
You're deeply uncomfortable with public speaking
You have no existing audience to promote to

Try lead magnets for lower-effort lead gen →

Not the right fit?

If Webinars doesn't match your situation, consider these alternative tactics that achieve similar goals:

Podcast Guesting

Appear as a guest on podcasts to build authority and reach engaged audiences.

intermediate•free•short term

What to expect

35-51%

Landing page conversion

40-50%

Registration to attendance

20-40%

Attendees become qualified leads

Quick math: 73% of B2B marketers say webinars are the best way to generate high-quality leads. The webinar market is projected to reach $4.44B by 2025.

Your topic determines your success. The best webinar topics solve a specific problem your target customers actively struggle with. Generic topics get generic results.

Topic selection criteria

Solves a painful, specific problem your ICP has
Promises a concrete outcome or takeaway
Can be taught in 30-45 minutes
Naturally leads to your product as the next step
Something you can speak about authoritatively

High-converting topic formats

How to [achieve specific outcome] in [timeframe]
[Number] mistakes [audience] makes with [topic]
The [framework/system] for [desired result]
Live Q&A: Ask me anything about [topic]
Case study: How [customer] achieved [result]

💡 The "So What" Test

Ask yourself: if I told my target customer about this webinar in one sentence, would they immediately see the value? If you need to explain why it matters, the topic isn't clear enough.

Conversation Flow

Attendee asks a question during webinar

Acknowledge and answer thoughtfully.

“Great question from [Name]! [Answer the question directly, with specifics]. Does that help? Feel free to follow up in chat or email me after.”

Someone asks about pricing

Be transparent but redirect to conversation.

“Good question! Our pricing starts at [range], but it really depends on your use case. I'd love to chat after to understand your needs—feel free to grab time on my calendar: [link].”

Attendee replies to follow-up email

Strike while the iron is hot.

“Thanks for reaching out! Glad you found the webinar valuable. Based on what you mentioned, I think [specific solution] could help with [their problem]. Want to hop on a 15-min call to discuss? [Calendly link]”

No-show asks for recording

Send it and re-engage them.

“No problem—I know schedules get hectic! Here's the recording: [link]. The part at [timestamp] might be especially relevant for you based on [something from their registration]. Let me know if you have questions!”