How do I get on bigger podcasts?

Build up to it: 1. **Start small:** 10-20 smaller podcasts builds skills and social proof 2. **Get referrals:** Ask hosts you've been on to introduce you to others 3. **Build credibility:** Write content, speak at events, build an audience 4. **Be patient:** Bigger podcasts often book 3-6 months out Once you have 10+ appearances, pitch bigger shows with your track record.

What should my CTA be?

Keep it simple and memorable: **Good CTAs:** - "Visit [domain].com/[podcast-name] for a free resource" - "Find me on LinkedIn/Twitter at [handle]" - "Email me at [email] if you want to chat about this" **Avoid:** Complex URLs, asking for too many things, pure sales pitches.

How many podcasts should I pitch per week?

Quality over quantity: - **Starting out:** 5-10 highly personalized pitches per week - **Once you have a system:** 10-15 per week Expect a 10-20% acceptance rate on well-targeted, personalized pitches. That means pitching 50-100 shows to book 10 episodes.

Should I use a podcast booking agency?

It depends: **Do it yourself if:** - You're early stage and budget-conscious - You want to learn the process - You have time to invest **Use an agency if:** - You're time-constrained - You want access to bigger shows - You have budget ($1,500-5,000+/month) Agencies like Podcast Connections or Kitcaster can accelerate the process.

How do I prepare for a podcast appearance to maximize value?

Great preparation makes the difference between forgettable and memorable: **Before the interview:** - **Listen to 2-3 recent episodes** to understand format, tone, and question style - **Prepare 3-5 key messages** you want to land regardless of questions asked - **Develop 2-3 memorable stories** with specific details, numbers, and lessons learned - **Practice your origin story** - you will almost always be asked how you got started - **Prepare your CTA** - know exactly what you want listeners to do **Technical setup:** - Use a decent external microphone (not laptop mic) - Find a quiet room with minimal echo (closets work great) - Use headphones to prevent audio feedback - Test everything 15 minutes before **Mindset:** - Speak in **stories and specifics**, not abstractions - Be willing to share failures - vulnerability builds connection - Treat it as a conversation, not a performance The best guests make the host look good by being engaging, concise, and genuinely helpful to their audience.

🎙️ Media Appearances

Podcast Guesting

Get invited onto podcasts relevant to your target audience to share expertise, tell your story, and reach potential customers through earned media.

8 min read

Last updated: Jan 14, 2026

🎙️

"Podcast guesting has been our highest ROI awareness channel. Each episode generates 50-200 website visitors, but more importantly, listeners arrive pre-sold on us because they just spent 45 minutes hearing our story."

Founder, B2B SaaS Startup

📅 Podcast Guesting Journey

Setup Warm-up Outreach

Week 1

Research podcasts + create pitch

⏱ ~4 hours

Week 2-4

Send 10-15 pitches

⏱ ~2 hours

Month 2

First recordings

⏱ ~1 hour each

Month 3+

Episodes go live + repurpose

⏱ Ongoing

Week 1

Research podcasts + create pitch

⏱ ~4 hours

Week 2-4

Send 10-15 pitches

⏱ ~2 hours

Month 2

First recordings

⏱ ~1 hour each

Month 3+

Episodes go live + repurpose

⏱ Ongoing

Is this for you?

Great fit if...

✓You have a compelling story or expertise to share
✓Your ICP listens to podcasts
✓You're comfortable speaking without a script
✓You can commit to 1-2 hours per episode
✓You want to build long-term authority

Try something else if...

You're uncomfortable speaking publicly
Your audience doesn't listen to podcasts
You need immediate sales results
You can't articulate value beyond your product

Try Podcast Advertising for faster reach →

Not the right fit?

If Podcast Guesting doesn't match your situation, consider these alternative tactics that achieve similar goals:

Podcast Advertising

Sponsor podcasts to reach engaged, niche audiences with host-read ads.

beginner•high•short term

What to expect

50-200

Website visitors per episode (typical)

1-3 months

Time from pitch to episode live

5-10

Episodes per month target (active)

Quick math: Podcast guesting compounds. Each episode lives forever in archives, builds backlinks, and can be repurposed into social content. One episode might generate traffic for years.

Quality over quantity. Being on 5 highly relevant podcasts beats 20 random ones. Focus on shows your actual ICP listens to.

How to find relevant podcasts

Ask your customers what podcasts they listen to
Search Apple Podcasts/Spotify for your keywords
Look at where competitors/peers have appeared
Check podcast guest databases (Podchaser, Rephonic)
Search "[your topic] podcast" on Google

Podcast evaluation criteria

Audience fit: Does their audience match your ICP?
Episode format: Do they interview guests?
Recency: Are they still publishing new episodes?
Quality: Is production quality decent?

Start smaller

Don't pitch top podcasts first. Build experience on smaller shows (5K-20K downloads) before approaching major ones. The practice makes you a better guest.