Hot Takes
Develop and share strong opinions that challenge conventional wisdom and attract attention.
"My 'hot take' posts get 10x the engagement of my educational content. It's not about being controversial - it's about having a point of view. People follow people with opinions, not content robots."
Founder, B2B SaaS
Is this for you?
- ✓You have genuine opinions from experience
- ✓Your audience values bold perspectives
- ✓You can handle disagreement professionally
- ✓You want to stand out from generic content
- ✓You can back up opinions with reasoning
- You are uncomfortable with controversy
- Your industry punishes strong opinions
- You cannot back up your takes with logic
- Your brand requires strict neutrality
Not the right fit?
If Hot Takes doesn't match your situation, consider these alternative tactics that achieve similar goals:
What to expect
Great hot takes come from genuine belief, not manufactured controversy. Mine your own experience and strong opinions.
- What industry "best practice" do you think is wrong?
- What do most people in your field get backwards?
- What do you do differently that people criticize?
- What trend is overrated? What is underrated?
- What are you tired of hearing repeated?
- Process: "Daily standups are a waste of time"
- Tools: "Notion is overrated for actual work"
- Advice: "Most startup advice is survivorship bias"
- Trends: "AI will not replace [job] like people think"
- Beliefs: "Culture fit is a red flag in job posts"
Hot takes work when you have credibility on the topic. Do not have hot takes about things you know nothing about - you will get exposed and lose trust.
Frequently Asked Questions
Tools you'll need
What's Next?
Complete this tactic, then continue your GTM journey with these recommended next steps.